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David Nordschow Launches New Company
Industry icon raises the bar again with
new products and new business model

David Nordschow (AKA David Eden) is proud to launch his new company, David Nordschow Amplification. The founder and creative genius behind Eden Electronics, Nordschow has long been considered one of the most highly-regarded designers in the history of bass amplification. “Launching David Nordschow Amplification gives me the opportunity to get back to the basics that made my first company great,” said Nordschow. “It is great to once again have a small highly responsive company that allows me and my team to put our ideas, ideals and our deep personal commitment to our clients into direct practice. We’re making groundbreaking new products and backing them with what we expect to be the finest service in the industry.” Nordschow is near completion of R&D efforts for a new line of speaker cabinets. Development is also well under way for several amplifiers designed with the working professional in mind. “I’ll be working with many of the same partners I’ve had for decades,” Nordschow said. “At the same time, I’m very excited to be applying new emerging technologies to the industry, as well as revisiting some old favorites, using them in new ways.” Nordschow has partnered with long-term endorser and friend Lane Baldwin (known to many in the industry as Lane on Bass) to serve as VP, Sales & Relationships. Baldwin is an expert in service-based sales with a solid record of successfully building companies. “Lane has always been a great supporter of both me, and the products I have designed. He has also been an effective and tireless customer advocate for our clients . I know he will bring that energy and true service commitment to our new operation” said Nordschow. The final key member of the team is Judy Nordschow, who for decades led domestic sales and artist relations efforts. “Judy is an expert at developing long-term relationships,” Baldwin said, “This makes her the perfect choice to continue to personally connect with our dealers and endorsing artists.” The entire David Nordschow Amplification team is fully committed to providing an outstanding customer experience for end users, dealers and vendors alike. Using cutting edge technologies and communication, the team members will seamlessly integrate information and communication, allowing them to more quickly react to customer needs and market changes. David Nordschow Amplification is the next step in the long, successful career of one of the industry’s most highly-regarded designers. The company offers leading edge products for the serious bass guitarist, and backs them with truly uncompromising service standards to offer the ultimate customer experience. For further information, visit dnaamps.com.

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