Latest News

Al "The Burner" Turner
Meet Al Turner - our
first endorser - again!

View all endorsers

 

David Nordschow Amplification NAMM '10 Reports

We won't have a booth at the show, but David will be there, roaming the aisles and meeting with dealers. In addition, Lane will be there working with his close friend (and our endorser!) Roy Vogt. They'll both be at booth 1410, Hall E, with Teach Me Bass Guitar.

If you get into town on Wednesday, be sure to check out Roy's show to open the show. It's at 6 p.m. at the Hilton, on the Hilton stage. Rumor has it Lane is sitting in again.

On Thursday, at 1:30 p.m., you can catch Lane's presentation in the Idea Center: The Magic of Wish Lists: Build Your Business All Year Round.

If all goes as planned, we will be uploading news and pictures from the event on a daily basis. Keep your fingers crossed, and check back here!


The Pictures

It's Wednesday the 20th and we've almost fully recovered from NAMM. Today I downloaded the pictures and picked out the best ones. I'm still waiting to hear from others and will post new photos as they arrive. Here is a photo recap of some of the fun at NAMM '10.


Roy Vogt and Shane Roberts perform at the Teach Me Bass Guitar booth.


Roy talks to dealers.


VP, Sales & Relationships Lane Baldwin and David Nordschow


Polo Jones drove 7 hours one way, just to see David and wish him well.


David, Jay and Darlene Stevens and Garry Gryczan


Barry Pearlman, Renaissance Guitars, and Garry.


Polo and David can't stop laughing for a photo op. "I can't tell you how happy I
am for David," Polo said. "It's like I'm the kid at Christmas!"


David with two of our top endorers - Roy Vogt (left) and Polo Jones (right).


David, Polo and Lane.


David talks to NAMM attendees.


David Crossman, CEO of The Learning Dock, LLC, publishers of Roy Vogt's
Teach Me Bass Guitar, and Our David finally get to meet face to face.


By Saturday afternoon, we were all getting a bit silly. Here Bass Central's Johnnie Z and
Grasshopper do the Bunny Ears with Roy's wife Dee Dee. Roy tried to stay serious and failed.


The final dinner at NAMM - Ribs and all the fixin's at Lucille's Rib Shack
with the Bass Central crew and friends.


January 17, Last Day

As I write this, I'm sitting outside the Phoenix airport waiting for my delayed flight. I've got about a half hour before going back through security. I'm hopeful I'll be on my way home soon.

Yesterday was very busy, but also a blast. For starters the media seems very intersted both in our company and our partner Teach Me Bass Guitar. We're all so proud of Roy and happy for his success with TMBG. It really is a phenomenal program.

David spent the morning and early afternoon in one meeting after another. We moved forward on at least one very important front dealing with service. I can't say anything now because I don't want to give anything away. Suffice for now to say that we believe this will be a very important benefit to our users.

The afternoon really dragged for me as I've been living on an average of 4 hours of sleep for more than ten days at this point. We had more than enough work to do without the need to totally re-engineer the web site in the last two weeks.

After the show I headed over to Lucille's Rib Shack with the Bass Central gang. We couldnt' find anything bad on the menu, and I highly recommend the beef ribs. Also the banana pudding.

Back to the house for one last night. About midnight, keyboardist Tim McDonald and I started writing a song together. Am blown away that Tim would ask me to write with him, and looking forward to see how it turns out.

When I get home, I'm going to sleep for a day and a half. Then I'll pull what pictures I have and load them up. I also have several people who promised to send me their shots, so we'll see what I get on that end.

For now, it's our first NAMM show in the can and we can now get back to work.

UPDATE: It's now 1:23 a.m., and I'm tired as all get-out, but I wanted to get this loaded before I call it a night. I was unable to connect to the FTP server from the Phoenix airport, which I think was due to a firewall or some such that prevented access to FTP sites. I know I didn't promise to get it done, and technically it's not being done until Monday morning anyway. But in my book, since I haven't gone to sleep yet, it's still Sunday night. So... here's the report. I'll start doing after-action debrief reports as soon as possible. Right now, though, I'm headed for about a day's worth of sleeping, napping, and generally lazing about.


January 16, Day Three

There's a reason they only do two NAMM shows a year: it takes six months to recuperate from one! A NAMM Friday is like three normal days packed into one. And yesterday, was no different.

The morning was hectic as it often is. So much so that I couldn't find ten minutes to get over to the exhibitor's lounge to take care of the upload. I finally got it done in the early afternoon.

Lots of people dropped by the booth to say hello, including Bobby Vega, Rev Jones, Angeline Saris, Jay and Darlene Stevens, and many more. We also had numerous media folks drop by, and we'll be hosting more today.

David arrived mid-afternoon. For about a half hour the aisle was jammed as everyone celebrated the launch. It didn't last long, however, as David had a full afternoon of meetings.

Toward the end of the day Roy and the rest of the TMBG band (minus Tim, because they couldn't fit a keyboard on the tiny stage) performed at the Alfred Publishing booth for their Dealer Happy Hour.

Once we'd made it to the checkered flag for the day, we all headed back to the house and got David settled in. After a very few minutes of breathing room, we headed up to Joe's Crab Shack with Grasshopper and the rest of the Bass Central crew for crabs and all the trimmings. Roy and his wife Dee Dee had gone along, but had to leave before we finally got a table.

Roy and Dee Dee headed over to the Bass Bash for an great evening hang. David headed back to the house after dinner, while I hung with the BC Boys for a bit. We had an excellent conversation about business, especially about customer service.

I actually made it back to the house by midnight, which may well be a record for me. Which also means I got a record amount of sleep - a whole six hours!

We shot some video here and there throughout the day. When I get home I'll start dealing with that. Hopefully all the people that promised to send pictures will follow through and we'll post those as well.

For David and I both, this is the last day of the show. David leaves in mid-afternoon, and I'll be out the door early tomorrow morning. Because of that I don't know if I'll be able to post an update tomorrow morning. I will if I'm able. If not, I'll take care of it first thing Monday morning.

OK. Coffee break's over. Back to NAMM.


Januray 15, Day Two

Be There Alert - Roy Vogt and the Urban Legend Band will be performing in the Alfred Publishing booth starting at 5p.m. this afternoon. Will last at least a half hour, maybe more.

The late Early report:

Hoo-boy, what a late night. We'll get to that in a minute. But first, let's talk about the show. The first day is always a tad slower than the weekend, and this time around it was a good thing. Over at Booth 1410 with Teach Me Bass Guitar with Roy Vogt, we settled in nicely and also had time to roam the floor talking to potential sponsors for the upcoming Thunder Row web site.

Crossed paths with a few players, including TM Stevens and, later Victor Wooten. In the afternoon I got to check out the Bold Tone resonator bass and bass banjo. Both had pickups so you could keep up with a louder band, but I think both of them would also be excellent choices for campfire get togethers and the like. I am SO dying to have one of each.

In Black, of course!

Tell you what, though. What with all the extra hours prior to launch, I came out here already NAMM tired, so yesterday was a test of endurance. Especially later in the evening.

After a great home made dinner, TLD CEO David Crossman gave me a lift to Big's Grill over in Fullerton, for the 4th Annual NAMM JAM. There were so many bands and individuals on the bill, I just can't remember all of them off the top of my head. I'll do my best to give some details later when I can look at my cheat sheets.

Of course, the reason to make sure I attended this year is that it was also brother Rev Jones' Birthday. Rev laughed at the fact that - at 40 - he's now joined me in the Old Man Club. I told him that with his ink and haircut, no one would ever confuse him with an old man.

Rev sat in on several show, having a blast with his new 6-string custom Dean bass. Custom RJ inlays and all. I was just suh-weet!

Automatice Youth - a group of pre-teens stole the show with a blazing set of Zep covers. The bass player 9who left so quickly I didn't get a chance to meet him, was really nailing John Paul Jones. What was really cool was that he wasn't just regurgitating a transcription. He was crafting his own lines based on what JPJ had laid down.

I was originally scheduled to play with a very close friend and outstanding drummer, Johnny O, along with guitarists, both of which sang. Our set was supposed to consist of Crossroads and a couple of SRV tunes. Well, both guitarists were no shows. So it looked as if we wouldn't get to play. But Debra, the woman who produces the event wouldn't have any of that! She's also a close friend of Rev's and she knew I'd come just to help Rev celebrate.

So, Johnny O and I ended up doing our set with Tony Marcus (XYZ, Bullet Boys) and Eric Dover on guitars. Since neither one sang, it was left to me. Now, for much of the night, the strategy was to play covers that everyone knew. This made it easy to put groups together for the jam. Well, I don't really do that as a vocalist. Sure as a bassist, no problem. But I just don't sing that high, you know?

Our set consisted of an extended version of Voodoo Chile, with some serious rearranging. And boy did we have fun! The crowd sure seemed to get into it as well, although part of that may just have been that they were al surprised that Grandpa could play! (smile)

Jungle Jim, a photgrapher with a lot of credits, got over 400 frames and has promsed to send me some of the best. I also ended up posing for at least six other photographers who wanted a shot of my bass. One of them tried to talk me into letting a NAMM Babe (I'm sure you know the type) hold it.

Uh, NO!

So, if all goes well, I'll have some cool shots to send Stuart and PJ over at Spector.

Now, the funniest part of the whole night was the ride home. Johnny O's wife, Denise, was kind enough to save me from late-night taxi purgatory. Only thing was, it took us about four times as long to get back to the house. I swear I saw parts of California that are nowhere near Anaheim. But we sure laughed our fannies off! At one point, during yet another U turn, we had to pull over so we could stop laughing at ourselves. Thankfully, we finally got ourselves headed in the right direction and made it home. I can tell you this - I've got at least one good fat chapter for my Road Stories book. Maybe two.

Finally got through the door at about three this morning, and was back up at 7:30. As I wrote earlier: Hoo, boy.

OK, in just a few, TLD COO Barbara Crossman and I are headed to a few meetings. The, in just a couple of hours, David Hisownself will be here. He's doing a semi-stealth fly-by. I'll be back tomorrow morning with more info.

Until then, I'm going to find a Coffee IV Drip to stay awake.

[Final Note] It's now 12:37 and I was just now able to break away for enough time to run to hte RB Lounge, where they have free wi-fi for exhibitors, to load the update. David should be here soon. - LB


January 14 - Getting ready to head over to the convention center. It's going to be a good but long day. Just so you know, these updates are going to be "down and dirty," so we can get them done as quickly as possible. After all, it's NAMM, and we've got a LOT of people to see and things to do. But we did want to keep you up to date as much as possible. So... here's how yesterday shook out.

Roy has been here since Tuesday, setting up the Teach Me Bass Guitar booth with Barbara and David Crossman, owners of TMBG parent companny, The Learning Dock, LLC. (I am also VP, Sales for TLD.) I arrived mid-day Wednesday, only to be taken on a 'scenic tour' of the LA freeways, as Barbara and Roy's wife Dee-Dee completed the days errands.

After of few fales starts, I figured out the rental house's Internet and got our new site uploaded, just in time to head over to the Hilton for Roy's show. I goota say, I was a bit nervous, having done the final checking on the flight out. I was determined to meet deadline no matter what, and we did make it. When you factor in that we ended up scrapping the original design and starting over, it's was pretty hairy there on the flight, though. But all's well that ends well, and the site went up as planned.

Roy and his Urban Legend band had the honor of opening the NAMM festivities, and rose to the occasion with a dynamic set. Quite a few jaws dropped as the band swept through the show. The finale - Amen Corner, from the Urban Legend CD - put my onstage on second bass, providing the low end so Roy could concentrate on the skinny strings.

Tons of people showed up for Roy's set, including Grasshopper from Bass Central and fellow bassists TM Stevens and Jauqo IIIX. Victor Wooten and Steve Bailey were there, but arrived late due to flight times.

After Roy's show at the Hilton, Roy and I, and the rest of the UL band headed over to the Jazz Kitchen to check out the Vanoren Van Jam, which featured more sax players than we've ever seen in one room. The top performers were Kirk Walem and Joe Viviano, plus a ton of others. Roy and UL keyboardest Tim McDonald sat in for a short set. Later, I sat in, singing my Lemonade Blues, one of the few songs with vocals - a real crowd-pleaser, which made me feel relieved. I mean, we're talking some serious Jazz cats, so I didn't know if they'd appreciate the change-up or not.

Back at the house in the early morning hours, everyone hit the sack rather quickly, as we all had to get up early this morning to prepare for the frist day of the show.


The Urban Legend Band (from left) Tim McDonald (keys), Shane Roberts
(guitar), Rick Latham (drums, hidden), and Roy. With his back to the
camera, David Crossman videos the concert.


Roy's wife Dee-Dee got this shot of Lane with Grasshopper of Bass Central.


Jauqo III-X and Lane keeping an eye and ear on Roy and the boys.


Lane takes over the low end for a tune so Roy can just solo.


Joe Viviano, Duncan Taylor and Kirk Walem blowing down the roof at the Vanoren Van Jam. Roy is all the way to the right.


Learn More:

About Our Products
Get the Latest News
SEAL Team Reports
Bass Lessons
Articles


Lessons, Articles & More


Check out Roy Vogt's
Teach Me Bass Guitar

NAMM REPORTS

 

 

D.N.A. is proud to recommend Roy Vogt's Teach Me Bass Guitar
Home | Products | Artists | Dealers | Support | About Us | Community | Contact | Site Map
©2009, David Nordschow Amplification - All Rights Reserved. :: Legal Stuff