Compact, powerful amplifier is showcased at 2012 NAMM Show

January 19, 2012 – NAMM Show, Anaheim, California – David Nordschow Amplification (DNA)today announced the official launch of its new compact, lightweight bass guitar amplification system, specifically designed for professional, touring and studio musicians. The DNA 1350 amplifier is on display at the 2012 NAMM (National Association of Music Merchants) Show in Anaheim California inBooth #4143

The DNA 1350 amplifier delivers 1200 watts of power and audiophile quality sound in a compact unit that weighs only seven pounds. Featuring an integrated class D power amplifier, the 1350 is designed with high fidelity, low noise electronics and military grade integrated circuits, delivering a rich, warm tone that rivals the best vacuum tube preamps available without the inconvenience of tube maintenance.

DNA was formed in 2010 by one of the most highly regarded designers of bass amplification systems, David Nordschow (known to many musicians as David Eden). Since then, DNA speakers and cabinets have been available to bass players worldwide and have become the speaker of choice for well known bass players including Mike Watt, Roy Vogt, Abe White, Maurice Fitzgerald and others. The DNA 1350 amplifier is the latest product offering from DNA. Like the DNA speaker systems, the DNA 1350 amplifier is engineered, assembled and tested in the USA.

“Since we released our ground-breaking DNA speaker systems in 2011, we have been getting requests from around the world for a new amp to complete the package for bass players,” said David Nordschow, Founder and President of David Nordschow Amplification (DNA). “We designed this new 1350 amplifier to offer the very best sound for serious musicians and we are delighted to showcase the totalpackage for bass players at NAMM, including amplifier and speakers.”

“The DNA 1350 amp is a powerhouse of sound and warmth,” said Vuyani Wakaba “To put so much tone into such a small package is amazing. And since it was designed by David Nordschow, I know it’s going to be road-worthy and studio quiet. I found my new amp!”

The features of the DNA 1350 amplifier include:

• Audiophile sound quality with commercial grade construction and reliability
• Unique leading edge, integrated class D power amplifier system design with a patented one cycle
• control loop technology, delivering 1200 watts of available RMS output power
• Compact size and lightweight: 14 inches wide by 12 inches deep by 3.5 inches high; two rack
• space height, seven pound weight
• Hi-fidelity, low noise electronics with military specification integrated circuits that deliver a rich, warm, solid tone
• Solid state preamplifier
• Universal international AC power supply connections that operates from 90V AC to 250V AC
• Studio quality compressor featuring a hard/soft ratio switch, auto and manual operating modes,
• ratio and threshold adjustments, and user adjustable attack and release in manual mode
• Aluminum chassis with turned aluminum control knobs
• Studio quality DI output with ground lift and front panel level control
• Slave output and slave inputs
• RCA connection auxiliary Inputs with level control
• Foot switches to control compressor bypass, tone bypass, shape bypass, and effects on/off
• Dual effect loops, standard series pre tone loop, studio style side chain with adjustable level control
• Dual foot switch jacks that use industry-standard two-switch controllers using stereo quarter-inch plugs
• Musical Shape Circuit for one knob tone enhancement
• Four band active EQ circuit for simple and effective tone control
• Pre/post selectable studio quality DI output with front panel level control and XLR jack with ground lift and phantom power protection
• User friendly ergonomic layout features: easy to use controls and unique lighted switches grouped by color and color coded for simplicity and ease of operation
• Rack mountable
• The company is based in McHenry, Illinois and all products are manufactured and assembled in the USA.

Douglas Corner Cafe 2106 8th Ave. South #ANashville, Tennessee

Join Roy Vogt and his bassist friends for a night celebrating all things bass! Performances by Tim Smith and the Mr. Groove Band, Chicago bassist Vuyani Wakaba, Atlanta solo-bass phenom Darren Michaels, bassist Quintin Berry, and Roy Vogt and his Urban Legend band. More bass performers are being added. Proceeds from the show will benefit the W O Smith Community Music School in memory of the late Nashville bassist and educator Charles Dungey

I am proud to announce the release of my new solo music project:  “(How Much Is) That Doggie In The Window?”Can I ask for your help and support?  A portion of the profits from this CD is being donated to pet rescue organizations.

PRESS RELEASE:

Mahlon Hawk, Emmy-Award-winning bassist/singer/songwriter has just released the #1 hit   “(How Much Is) That Doggie In The Window?”, a song that appeals to everyone, everywhere, of all ages. Now available on CD Baby as a Digital Download — four songs, arranged, recorded and produced by Mahlon Hawk including 3 originals, performed on his bass like you’ve never heard before.  This music will get your body moving!
Be a part of this movement to help support pets in need. A portion of the profits from this CD is being donated to pet rescue organizations.  Help us help our furry friends!  It’s all about Love!
Own It! Play It! Love It! Enjoy the music! Your comments and feedback are greatly appreciated.
NOW! Go out and tell everyone!  Send this Email to all of your friends, family and co-workers.
Click here for quick previews and to download the music: http://www.cdbaby.com/cd/mahlonhawk2 Price at CD Baby:  $3.69   A small donation for such a worthy cause.Visit us on Facebook: Mahlon Hawk Band  Visit us on Twitter:  Bass_MahlonHawkCheck us out on our website:   WWW.Hawksongs.com
Thanks for your support!  Sincerely, Mahlon Hawk
Denver, Colorado
hawk.newmusic@gmail.com

Media Contact:

Will Wiegler

will@wiegler.com

224-430-3433

David Nordschow Amplification Launches New Line of Bass Speaker Cabinets

Performance showcase at Music Garage in Chicago to include next-generation speaker designs from industry pioneer

May 9, 2011 – Chicago, IL – David Nordschow Amplification (DNA) today announced the official launch of its speakers designed for bass guitars and double bass instruments. The full product line will be presented in a musician showcase at the Music Garage in Chicago, Illinois on May 21, 2011.

DNA was formed in 2010 by one of the most highly regarded designers of bass amplification systems, David Nordschow (known to many musicians as David Eden). During the past year, new DNA speakers and cabinets have gone from design to production and into the hands of well known bass players including Mike Watt, Roy Vogt, Abe White, Maurice Fitzgerald and others.

The current product line consists of six models ranging from the DNS-112N/Micro to the DNS-410, each designed to provide bass musicians with the ultimate tone, power and usability. All models will be on display and available for ‘test drives’ and ‘live performances’ in studios at the Music Garage located at 345 N. Loomis St, Chicago, IL.

“There is no better way for a bass player to understand the capabilities of my new bass amplification systems then to take them for a test drive in a professional sound studio,” said David Nordschow, Founder and President of David Nordschow Amplification (DNA). “Many musicians know my name and the products I have brought to market during the past 30 years. I look forward to once again taking the bass amplification market from the status quo to the next generation of tone and usability.”

DNA products will be available for demonstrations and purchase at the Music Garage in Chicago. The mission of the Music Garage is to provide musicians with the facilities, tools, and information they need to achieve their goals. The events on May 21 will offer attendees several ways to experience the DNA products: demonstrations by current endorsees including Roy Vogt and Maurice Fitzgerald, a ‘test drive’ studio and a ‘plug in and play’ stage.  Players can sign up to jam with the house band, choosing from a variety of music styles – including jazz, rock, and blues.  The live music stage will give attendees the opportunity to experience and connect with the DNA tone.

There will be special offers for attendees who order equipment on the day of the event with deliveries ranging from 2 to 4 weeks. To register for the DNA showcase and product launch, register for the event on Facebook (www.facebook.com/dnaamps) or send an email to david@dnaamps.com.

About David Nordschow Amplification

David Nordschow Amplification (DNA) offers the next generation of bass amplification for musicians who are serious about their tone. Founded in 2010 by industry pioneer David Nordschow, DNA focuses on developing and building musical products that provide superior tone, power and usability, backed by a dedicated team that is committed to customer satisfaction and respect for the music community.  The company is based in McHenry, Illinois and all products are manufactured and assembled in the USA.  For product and dealer information, visit www.DNAamps.com.

About Music Garage

At the Music Garage we understand that when you’re looking for a studio or rehearsal facility, you aren’t just renting space, you’re investing in your career. That’s why we have made it our mission to provide you with the facilities, tools, and information you need to achieve your goals, including rehearsal and recording studios, pre-tour production services, repair services, and musical equipment for rental or purchase. If you are serious about your music, you won’t find a better environment to interact and create than the Music Garage. For more information, visit www.musicgarage.com.

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Lane Baldwin is leaving the DNA family and moving on to pursue his expanding musical performancecareer. The entire DNA staff wants to wish Lane the very best in his new endeavors. We will truly misshis boundless energy, insight and the outstanding customer activism he has always brought with him.We know that he is very excited about all the new challenges to he will face and the opportunitiesthat he will encounter with his new ventures. Lane will be touring extensively with Ryan Pelton thisyear. Lane will also continue to be a staunch DNA endorsert. He will be playing the new DNA gear onhis upcoming tour. As much as we would like to see him stay on board , we support him following theoutstanding musical career opportunities that have come his way and we wish him continuing successwith his life and his newest endeavors.

David Nordschow Amplification.

A few weeks back, David did a Meet and Greet at Music Garage, one of our newest dealers. The verdict was unanimous: the DNS series cabinets sounded awesome! Some of the biggest names in the Chicago area dropped by to check out the entire line and were seriously impressed. In fact, even though some of them did their absolute best to get the cabinets to break up and misbehave, they were unable to get any of them to sound bad! Even the small but mighty DNS-110 reproduced low Bs with applomb.

Last weekend, we had two of our SEAL Team members test the new power amp module. You’ll be able to read their reports here soon. For now, suffice to say that the module outperformed even David’s own expectations, and we’re moving to the next step in development.

Speaking of development, we’re having a conversation over on the forum about compression. If you’d like to weigh in with your opinion, please do visit the forum and join the conversation.

So… that’s the quick rundown. I’m off to visit the forum myself and catch up on my reading and posting. Until next time, don’t forget to practice every day (at least 15 minutes) and enjoy life!  And, as always,

Keep Thumpin’!

Lane on Bass

Some months ago, we discussed this idea over on the forum, and decided we would use the tag line “I was here first!”, along with the DNA logo. Now, we’ve found a screen printer we want to work with, and it’s time to finalize the concept.

So… head on over to the forum and cast your vote in our latest poll. Give us your opinion so we can take it into consideration as we finalize our first T-shirt ever!

View the Poll

We hope you’ll join us in welcoming one of Nashville’s top dealers to our family of dealers. And thanks, Brian, for your support!

DNA to use SNAGG technology in all products

Chicago, IL, October 7, 2010 – We’ve all heard the personal horror stories about players losing a favorite instrument, or having their entire stage rig stolen and their lives totally disrupted. For owners of one company’s products, the danger of gear loss will be lowered significantly.

David Nordschow Amplification, LLC (DNA) announced that it will incorporate anti-theft technology into every product it builds. Partnering with Snagg Technology, DNA is the first bass amplification company to offer RFID (Radio Frequency Identification) technology as a standard feature.

“Theft is a serious concern for players of every level,” said David Nordschow, founder, CEO and Chief Engineer, “even for those who don’t take their gear out of the home. With the Snagg chip installed, the chances for recovery are dramatically improved.” Additionally, insurance rates for RFID equipment are much lower than for non-equipped gear.

According to current statistics, the chances of recovery for non-equipped gear is a dismal 0.03%. For RFID chip-equipped products, the rate increases to over 35% – a 1200% improvement! One study shows an incredible 48% recovery rate.

The RFID chips will appear in DNA’s just-released DNS series speaker cabinets. The chips will be very difficult to remove without seriously damaging the cabinets.

Other advantages to the chip are the secure, unalterable positive ID of a unit (transferable upon sale) and the prevention of piracy or knock-offs.

“Once you really think about it,” Nordschow said, “it’s a very reasonable customer-centered thing do. The new chip adds some cost to a cabinet to be sure; but it really provides a tremendous improvement in value-added content for the owner. This technology makes the product far less attractive to potential thieves, and far more likely to be recovered if it is lost or stolen.

The Snagg chips have been installed in variety of instruments, from top of the line custom guitars to very expensive violins and other extremely valuable symphonic instruments. Some manufacturers have offered it as an option at additional cost.

“David Nordschow Amplification is the first company to install our chips in every product they manufacture,” said Don Baskin of Snagg, technologies “making them an industry leader yet again. We’re proud to work with them to help reduce the problem of musical equipment theft.”

David Nordschow Amplification, LLC (DNA) is the next step in the long, successful career of one of the industry’s most highly-regarded designers. The company offers leading edge products for the serious bass guitarist, and backs them with truly uncompromising service standards to offer the ultimate customer experience. For further information, visit dnaamps.com.