David Nordshow – Founder and CEO
While studying electronics engineering at Luther College and Brown Institute, David operated a small lighting company and managed local bands. In the early 70s, he continued tour management and added live sound and lighting to his schedule. Later he was a booking agent and personal manager for several top regional acts.
David continued live sound mixing and studio work throughout the 1970’s and 80’s, and he also wrote and taught courses in recording at the University of Minnesota.
In the late 1970s, David was also a partner in a retail music store, which grew to become a large pro sound retailer. During that same era, he earned a patent on a revolutionary loudspeaker cooling system – an air pump with no moving parts.
In addition, David was a partner in a company that manufactured adaptive devices (prosthetics) for farmers, athletes and others with special needs. One device – a special release mechanism for archers – helped the US Olympic Archery Team win the Silver Medal. For several years he was a member of the Minnesota Technical Advisory Board, and has also served as a Montrose, MN, city council member, deputy mayor, and head of the Economic Development Commission.
Somehow, in the middle of all of that, David launched Eden Electronics in 1976. In the beginning, the company focused on PA and sound support systems, including large permanent installations and touring rigs. David was the first to bring a three-way time-aligned PA speaker system to the US market, just one of many firsts throughout his career. He was recognized as Small Exporter of the Year by the Small Business Administration in 2000.
Eden Electronics soon began to offer custom bass cabinets to touring professionals, filling a need in the market. This was the beginning of David’s obsession to “high fidelity bass tone.” In addition to Eden Electronics bass cabinets, David and his team built OEM speakers for numerous manufacturers, including Ampeg, Mesa Boogie and Randall. He also began development on a new cabinet design that featured multiple 10-inch speakers coupled with a high-frequency horn.
For three years, David partnered with SWR, providing bass cabinets designed, engineered and manufactured by David and his team and sold under the SWR brand. When that partnership ended, he launched the Eden Electronics line of amps and cabinets. The rest, as they say, is history. David’s designs have long been considered among the finest in the industry.
David left Eden in 2008, several years after the company was acquired by US Music, now a subsidiary of Jam Industries. “Letting go is never easy,” David says, “but it was time to move on to new territory, to continue my pursuit of The Perfect Bass Rig.”
With the launch of David Nordschow Amplification, David is once again poised to set a new standard in bass guitar amplification. David is CEO and Chief Engineer, overseeing all phases of the company’s operation.
When not in the lab perfecting new designs, David enjoys reading, golfing, playing with his puppies, and supporting his two daughters’ pursuit of musical excellence. He continues his interest in martial arts, holding a brown belt in Tai Kwan Do and classic karate, although he does admit he hasn’t won a tournament in a while. He also enjoys spending time away from the office with his wife of more than 25 years, Judy.
David prefers donuts over muffins with his coffee, which he takes with cream and Splenda.